How to get fashion advice from Google
You know what’s fun? Google Insights for Search. That’s what’s fun. You know what else is fun? Asking google for fashion trend advice. It’s fun because it’s kind of like asking Ronald McDonald for cooking tips.
Here’s what’s happening with “hawaiian print”:
In the #menswear world, you might think that everyone’s wearing Hawaiian prints. Maybe that’s true in that world, but if we venture out into the mass market it looks like Hawaiian print was hot in 2004… and kind of died off since then. As we might expect, it seems to peak mid-summer, every summer.
How about “camo pants”:
Camo pants are strange because there are all kinds of people that wear them, so it’s not as easy to know if they are actually “in style” or not… BUT here’s the kicker. Camo pants usually peak in the fall/winter season. This year the peak has turned into a plateau! Camo pants (or camo everything!) might actually be in style this summer!
Here’s a cool one, “selvedge denim”:
Now there’s a positive trend. Pretty clear that lots of men are finding out about selvedge denim these days. That’s cool.
Ok, so here are the last two interesting ones. Bow ties. Are they back in style or not?
Yes. Searches for bow ties are the highest ever in history (well, since 2004 to be specific). Bow ties are clearly coming back, at least for the time being.
One extra little thing I thought was interesting was the data on “how to tie a bow tie”:
Once again, a slight increase in the past couple of years… but what the hell are those peaks in December? WHAT IS HAPPENING IN DECEMBER? Someone please tell me… Christmas? what is it?
That’s all for today folks!
Just a little tidbit on the market share of Canadian-made apparel. It turns out that 84% of all clothing made in Canada is exported to the USA, accounting for only 1% of all apparel sold in the USA. This doesn’t include apparel made overseas by Canadian-owned companies.
In case you’re wondering, 80% of clothing sold in Canada is made elsewhere (not sure how much of that is made in the USA, but probably not that much). Canadians seem to buy more locally-made clothing than Americans though (per capita), which is something that we’ve noticed at Dolbeau.